Common Mistakes Small Businesses Make and How to Avoid Them

Unfortunately very few start up businesses make it beyond their 3rd year. Failure is usually down to a number of clearly identifiable mistakes, which if small business owners are aware of, can increase their chances of survival. Here are the top 10 common mistakes which small businesses tend to make. Lack of Market Research When a budding entrepreneur comes up with an idea for a new business he assumes that because he would buy such a product or service then everyone else will. This may be the case for day-to-day necessities but for other items this is usually not so. It’s important that when you start up you carefully research the market to check that: • There is demand at …

How to Advertise with Pay Per Click Search Engines

Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. One of the differences is that it takes minutes to set up a pay-per-click campaign versus months for a good SEO campaign. Pay-Per-Click is a simple type of paid advertising that most search engines, including some of the largest ones, now offer. It requires a bid for a “per-click” basis, which translates to your company paying the bid amount every time the search engine directs a visitor to your site. There is the added bonus that when a per-click site sends your website traffic, your site often appears in the results of other prevalent search engines. As with …

How To Add Value To Your Resale Rights Product

You just secured resale rights to an ebook you think has a lot of potential. There’s just one problem… hundreds of other internet marketers are selling the exact same ebook! So how do you compete? How do you make the ebook you’ve secured resale rights to stand out from the crowd? First, you need to add “value” to your offer. Here are some ways to do it: 1) Include bonuses, bonuses, and more bonuses! This is critical. Make sure to add a ton of bonuses to your offer. The more “freebies” a customer can get if they buy the product you’ve secured resale rights to – the more the better. Bonuses can be ebooks, special reports, free memberships to paid …

How to Improve an Existing Product

You may have a niche marketing website that just isn’t producing sales for you at the rate at which you had hoped it would…..or maybe it isn’t producing any income for you at all or it could be that you haven’t actually figured out that what you are selling is, in fact, a niche market product. You might need to do a little ‘tweaking’ and modify your strategies somewhat to get the site performing better. There really are some things that you can do to improve your existing product. Step #1: Bill Cosby, the famous entertainer, once said, “I don’t know what the secret of success is, but I know the secret of failure and that was trying to please …

6 Signposts Of Successful Product Selection And Selling – How To Build A Winning E-Biz

Getting started on eBay can be overwhelming for the newcomer who has no idea where to begin. That’s why it’s helpful to look at those who have built successful businesses in this venue. To get to where they are now, the most accomplished entrepreneurs all learned to do six things. All six require willingness to study and learn — but then, so does being a successful online retailer. 1. Identify Emerging Markets An emerging market is one in which the bid rate is growing at a faster pace than the listing rate. Unlike a hot market, which has reached its capacity, an emerging market still has room for growth. Don’t chase after hot-ticket items with saturated markets. You’re looking for …